London - SAS Global Communications, an international provider of managed and professional network services will celebrate its twenty-first anniversary by launching a twelve-month initiative to raise funds for people living with Motor Neurone Disease (MND), a progressive neurodegenerative disease that attacks the upper and lower motor neurones. The managed services specialist hopes to raise at least £21,000 for the cause by making donations on behalf of customers and partner organisations who participate in the company’s marketing and referral programmes.
The money raised by SAS will allow the MND Association to continue its work with people affected by the disease to ensure they receive essential care and support, and may also be used to help fund research into a cure; currently, there is no cure or effective treatment for the disease and the average life expectancy of someone diagnosed with the disease is just 14 months. According to the Association, five people die every day in the UK from MND and around 5,000 people are living with the disease at any one time.
“Our decision to support the MND Association in 2010 was largely driven by employees whose lives have been affected by this terrible disease,” said Charles Davis, CEO for SAS Global Communications. “However, perhaps because of the high profile that people like Stephen Hawking, who is currently living with MND, and the late David Niven and Don Revie have brought to the disease, our initial perceptions of the MND Association were that it was a well funded charity and our donation would have little or no impact on the lives of people living with MND. Fortunately, we now know that this was incorrect, so we hope that our contribution will not only go some way towards continuing the support that the Association provides but will also help to raise awareness of a very worthwhile cause.”
SAS plans to raise money for the MND Association by launching a series of programmes that encourage customers and partner organisations to participate in business initiatives for press relations, social media marketing, research and customer referrals in return for a donation to the charity fund.
To allow the company’s customers, partners and staff, along with other supporters of the charity, to chart its progress with the campaign, SAS has set up a Twitter account, at http://twitter.com/thesasgroup,The company has also established an account for non-company donations which can be accessed at www.justgiving.com/the-sas-group and visitors to SAS’s website can read more about the programme at www.sas.co.uk/world-free-project.