SAS announces new logo and branding plans

London - SAS Global Communications, an international provider of managed and professional IT services, has announced that it is changing the company’s logo. SAS has undergone a significant transformation over the past few years. The new identity was designed to satisfy all of the existing expectations of the company’s original brand values, while simultaneously moving the brand forward to acknowledge the maturity, functionality and diversity of the entire portfolio of managed services that SAS currently offers; now and in the future.

The new logo will be the cornerstone of SAS branding worldwide and all associated companies will be using the new SAS brand identity. ‘In 2013, SAS achieved some exciting milestones with the acquisition of Triggersoft and the delivery of some significant new partnerships’, said Charles Davis, Chief Executive Officer for SAS. ‘Moving forward, 2014 marks 25 years of operations; this brand and positioning is part of our strategic programme of looking ahead and planning for the next 25 years.

This 25th year of trading is the perfect time to evaluate our company’s brand, positioning and logo, to ensure it’s in alignment with who we are and where we are going. We are proud to announce the launch of a new logo as part of the ongoing evolution of the SAS brand’. ‘In the spirit of keeping things simple, SAS will not undertake a “big bang” identity change. It will be a rolling, evolutionary programme over the next few months, whilst SAS continues to deliver a great service for our customers’, says Phil Hambly, Marketing Director at SAS.

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